Online Marketing Kit
Since SEO will help you improve the rank of your website in the search listings, Google Adwords will help you advertise and email marketing is considered one of the most effective tools in digital marketing, Here are some tools that are commonly used.
Tools
SEO Guide 101
The Search Engine Optimization (SEO) Guide is a tool that helps you understand how search engines work and how they rank the websites. The tool also helps you improve the rank of your website in the search listings. This tool is designed for “Google” search engine mainly, but the concept is still valid for other search engines like Bing.
Google Adwords
With the internet and mobile penetration, online advertising for your products and services became a must. Going to people where they spend most of their time. Google Adwords is an online advertising platform used by most businesses worldwide. Adwords comes from Advertising and Words, you advertise for the product or the service using search engine keywords. It gives you the privilege to put your page on the top of search results of some keywords you choose and pay for.
Email Marketing: MailChimp
Email marketing is one of the tools that not everyone understands its importance. Though it remains one of the most effective digital marketing tools. MailChimp is one of the most popular email marketing tools. It allow you to send catchy emails, manage your list of audience and see analytics of your email campaign.
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