SXSW 2026

Overview

South by Southwest (SXSW), founded in 1987, has grown into a globally influential fusion of film, music, and innovation, bringing together creative professionals from multiple industries. 2026 marks a strategic reshaping: the event condenses to seven days while maintaining full programming intensity across all tracks, ensuring a dynamic and immersive experience.

Key Highlights

• Multi‑Track Integration: For the first time, education, tech, film, and music run simultaneously from 9–18 March, fostering cross-sector synergies.
• Innovation Conference: Leaders in AI, digital culture, policy, and entertainment deliver keynotes, panels, and interactive sessions.
• Film & TV Festival: Premieres, screenings, and talent showcases from global filmmakers.
• Music Festival: Features both headline acts and emerging artists nightly—music remains a core component.
• Reimagined Format: Immersive "neighborhoods" throughout downtown replace centralized convention spaces during venue upgrades.
• Affordability & Accessibility: Lower badge prices, student discounts, and streamlined access encourage broad participation.

Why It Matters

• Global Creative Hub: A globally recognized platform linking innovators, artists, and entrepreneurs.
• Catalyst for Collaboration: Overlapping tracks enable unexpected connections and interdisciplinary innovation.
• Evolution with Austin: Aggressive venue redesign and format shift reflect the city's evolving urban dynamic.
• Cultural Endurance: Despite industry changes and leadership turnover, SXSW remains a cultural and economic cornerstone.

Dates: 12–18 March 2026; preceded by SXSW EDU (9–12 March) 
Format: 40th edition with fully concurrent tracks—Conference (Interactive), Film & TV, and Music—over seven days
Venues: Venues across downtown Austin, including Palmer Events Center and hotels; main hub adjusted due to Austin Convention Center redevelopment