SECC: Innovation Management for SMEs Course

Innovation Management for SMEs Course is a practical learning experience through different workshops that simulates the harsh business environment. It is provided by Software Engineering Competence Center (SECC). Throughout the course, you will learn to generate ideas and validate its feasibility through systematic approaches. Participants will collaborate to generate ideas for a product/service, assess and evaluate your ideas and make sure all the business aspects are covered by generating the Business Model Canvas for this product.

Audience:

The course is 3 days long and targets eager management and decision makers of Micro and Small Enterprises who are interested in:

• Innovation and Invention

• Formulate innovative ideas to a valuable product to the market

• Creating Business Model Canvas

• Pain and Gain Analysis

• Customer Segments

• Minimum Viable Product

• Product testing against market needs

• Define key selling features for products

• Cost Analysis

• Revenue Streams

• Pricing Strategy

• Business model pivoting for market adaptability

Objectives:

Participants will learn:

• The difference between innovation and invention

• Core concepts for establishing innovative organizational practices

• Thinking  outside of the box

• Generate new ideas for new and existing products or services

• Create business models from an idea

• Identify your target audience

• Adjust your business model to adapt to market needs

Cost

The course fees are 900 EGP. and you can apply here.