Paymob and Robusta Announce a Strategic Partnership to Accelerate Digital Transformation

Accelerating the digital transformation of merchants and small and medium-sized enterprises (SMEs), and supporting Egypt's position as a regional hub for technological transformation and innovation in the region, is the goal sought by PayMob, an Egyptian company specializing in payment technology in the Middle East and North Africa, and Robusta Technology Group (RTG), which specializes regionally in developing digital products, artificial intelligence solutions, and digital transformation. They announced the signing of a strategic partnership aimed at launching a joint collaborative framework that provides integrated solutions combining digital payments, artificial intelligence, and advanced user experiences, to enable merchants, startups, and institutions in Egypt and the region to accelerate their digital transformation and achieve more efficient growth.

Integrated Digital System

This partnership stems from a shared vision to build an integrated digital ecosystem that supports the expansion of a cashless economy and enhances the readiness of small and medium-sized enterprises (SMEs) to transition toward a fully digital environment. The initiative aligns with Egypt’s Vision 2030 and the government’s objectives for digital transformation and financial inclusion.
The partnership is built on a joint strategic framework that merges Paymob’s advanced infrastructure in digital payments with RTG’s extensive expertise in digital transformation, product development, and AI-driven solutions. The collaboration aims to enable businesses to create intelligent digital experiences encompassing payments, automation, and advanced analytics, with seamless integration and rapid deployment. It also supports the regional expansion of both parties, positioning the partnership as a key driver of digital transformation in the region.

Linking Artificial Intelligence and Payments
Hussein Mohieldin, Chief Executive Officer of Robusta Technology Group, added: “Our partnership with Paymob is a strategic step toward building a unified digital ecosystem that connects AI, payments, and customer experience in one framework. Our goal is not only to accelerate digital transformation but to enable businesses to grow intelligently and efficiently in rapidly evolving markets. This partnership reflects RTG’s commitment to leading the digital transformation journey, from concept to revenue, and from local to regional, affirming our role as a strategic partner in building a more connected digital environment across the region.”

Future of Business Growth
Islam Shawky, Co-Founder and Chief Executive Officer of Paymob, stated: “We believe that the integration of fintech and digital transformation represents the true future of business growth in the region. This partnership marks a pivotal step in merging fintech infrastructure with digital product development strategies, delivering a comprehensive experience that combines payments, automation, and AI within a unified ecosystem. Our collaboration with RTG exemplifies the alignment in vision between two leading companies working to empower startups and enterprises to achieve sustainable growth and accelerate their shift toward a digital economy.”

Source: Press Release