Designing Your Customer Acquisition Path

Learn how to design a repeatable process that acquires loyal customers with Zeenath Kuraisha, Founder and CEO of APACSMA.

When a customer has a need, they don't just want it met; they want to find others who understand their pain points and are committed to developing solutions with the human in mind. To do this, startups need to possess micro- and macro-level understanding in order to design winning solutions for their customers. This means winning the trust of the customer to the point where they entrust the startup with their solution requirements and how to help them throughout the journey of purchase. What can startups do to gain the complete trust of customers over other organizations offering similar solutions?

In celebration of women-owned businesses, please join us for a compelling conversation with Zeenath Kuraisha, Founder and CEO of APACSMA, and Paloma Vidgen, SME Segment Leader – Women Entrepreneurs, Vice President at Bank of the West, to learn more about how your business can develop a holistic sales process that attracts and retains highly valued customers and partners through knowledge and trust.

Key Takeaways

• Competitive Positioning Strategies
• Importance of Internal Structures
• Mindset
• Power of Partnerships
• Community Learning for Your Start-Ups to Leap!

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OUR SPECIAL GUEST

Zeenath Kuraisha
CEO, APACSMA - The eUniversity for Sales

Zeenath Kuraisha is the founder and CEO of APACSMA, the leading authority and preeminent online academy for sales training, sales role ready certifications, sales assessments, audits and associated sales enablement services. She helps companies ramp their new sales hires and sales team to achieve their revenue objectives through customized sales education across field, inside, digital, virtual and channel sales disciplines .Zeenath is a veteran sales expert with more than 25 years of experience and serves as the Singapore Chapter President for AA-ISP. She is also the Founding Fellow for Association of Professional Sales (now known as Institute of Sales Professionals), and is as Forbes Virtual Sales Community Leader. She has received numerous accolades and recognition from the industry including Sales Hacker’s 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, and was named one of “Executive of the Year for Education” by Singapore Business Review