Google Analytics 360 Challenges Adobe Marketing Cloud
Google is launching Google Analytics 360 Suite that combine six different applications that help enterprise marketers to work efficiently on multi-screen world. The application helps marketers engage with the right users at the right time and help advertisers understand their customers better. Now you use different google tools through one web application.
Google Analytics 360 Suite is the rebranded version of Google Analytics Premium. Three of the six apps were already introduced in Google Analytics Premium,which were Analytics,Tag Manager and Attribution. however , Audience Center 360, Data Studio 360 and Optimize are newly introduced in the suite. The new products are in limited beta. Google Analytics Premium users should expect an invitation to join the new betas in the coming months.
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