With +1 Billion Investments… Amazon opened its 1st warehouse in 10th of Ramadan city

Dr. Mustafa Madbouly, Egyptian Prime Minister, witnessed the opening of Amazon’s warehouse in the 10^th of Ramadan city in Sharqia governorate. The ceremony was attended by Dr. Amr Talat, Minister of Communications and Information Technology, Nevine Gamea, Minister of Trade and Industry, Dr. Mamdouh Ghorab, Governor of Sharqia, Ronaldo Mashhour, vice president of Amazon for the Middle East and North Africa, Omar El Sahy, managing director of the company.

Following the opening, the Prime Minister stressed that the Government seeks to attract more foreign investment to set up various projects in all sectors, adding “The Egyptian market is promising, with wide opportunities for investors and businessmen. We welcome them,” adding that President Abdel Fatah El Sisi has always urged for strengthening the role of the private sector as an important partner in achieving development. “we, as a Government, are working to overcome any obstacles that may prevent all investors from doing so.”

The company's officials expressed their pride in the Prime Minister's opening of Amazon's warehouse in  the 10^th of Ramadan City, stressing that the company continues to expand its operations and business throughout the region.

Ronaldo Mashhour, the vice president of Amazon for the Middle East and North Africa region, explained that the renovated warehouse was located on 28,000 square meters and is part of the company's investments in logistics services in the Egyptian market. He noted that the warehouse aimed to provide a faster shopping and delivery experience to meet the demands of online shopping customers, and would facilitate the delivery of more products to a larger segment of customers in Egypt.

At the same time, the company's vice president noted that the company invests more than £1 billion in Egypt, provides more than 3000 jobs, owns more than 15 delivery stations nationwide, and ranks the Egyptian market first in terms of Amazon's investments on the African continent.

He also noted that Amazon's new investments confirmed the firm's continued commitment to supporting and strengthening the economic sector; The company is keen to bring the best technologies and logistical innovations to the region, which will enhance the level and prosperity of the e-commerce sector.

For his part, Omar El Sahy, managing director of Amazon and Souq.com in Egypt, pointed that this warehouse is the first of its kind on the continent of Africa, pointing out that investments made by Amazon; in modern infrastructure, advanced technology, and high - end services; is in line with the Egyptian Government’s Agenda, while noting that the company is working to support small and medium enterprises in Egypt to expand its online business.

He also confirmed that Amazon is supporting the digital transformation in Egypt, through a series of sophisticated updates on various processes in its warehouse. El Sahy said, “Amazon's logistics investments had increased the storage capacity of its warehouse in 10^th of Ramadan city, in preparation for the launch of Amazon Egypt.” Drawing attention to the company's role in maintaining the health and safety of its employees, clients and partners through numerous actions to address the Corona pandemic.

The Prime Minister and his escorts toured the various departments and sections of the warehouse; Dr. Madbuly learned about the working cycle within the warehouse through advanced technology systems that serve the receipt, storage, selection, packaging and shipment of products to clients.

The Prime Minister also heard an explanation about various machine learning techniques, and artificial intelligence, that would support staff in the process of operating the warehouse, from defining the optimal selection path, to determining the most appropriate packaging quality for the product, to smart applications that select the best way to reach customers.