AgroCenta: Achieving Financial Independence for Farmers

EgyptInnovate

In: Marketing Advertisement

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Opportunity

It’s difficult for farmers in developing countries to make a living and receive revenues that compensate for their efforts. This is because they’re unable to access a direct market and are often exploited by intermediaries, and they lack logistics services to transport farm produce to the nearest markets.

Solution

AgroCenta is a digital platform that allows farmers to showcase their produce for buyers or consumers, and they can use AgroCenta’s haulage service to transport their goods. Finally, they receive payment through The AgroCenta Pay app. AgroCenta’s mission is to ensure that the farmers are financially independent by receiving fair prices.