Fawry partners with Truecaller to redefine customer communication and trust in Egypt

Reinforcing its leadership in Egypt’s fintech ecosystem, Fawry, the nation’s leading financial technology company, has joined forces with Truecaller, the global pioneer in caller identification and spam protection, to elevate its customer communication and engagement strategy.

This strategic collaboration introduces a new standard in secure, transparent, and personalized customer interactions. Leveraging Truecaller’s Customer Experience Solution, Fawry ensures that its calls are instantly recognizable to customers through verified branding elements—including its name, logo, and badge—now visible in both Arabic and English. This fosters instant trust and removes ambiguity from customer outreach.

A key feature of the partnership is the integration of Truecaller’s Call Reason functionality, which Fawry has fully customized in Arabic. This feature delivers context-specific messages such as payment notifications, loan updates, or promotional offers before the customer answers, enhancing clarity and trust at every touchpoint.

Additionally, Fawry is utilizing Truecaller’s Business Profile tools to share verified business details, social links, and visual brand elements—creating a consistent, authentic brand presence that strengthens customer confidence.

Ashraf Yacout, Managing Director at Fawry Consumer Finance, stated:

“At Fawry, our goal is to continuously innovate and deepen our relationship with customers. Partnering with Truecaller allows us to deliver a seamless and secure communication experience that reinforces trust and eliminates confusion. This is a crucial step in enhancing customer engagement and contributing to a more user-centric financial ecosystem in Egypt.”

Priyam Bose, Global Head of GTM and Developer Products at Truecaller, added:

“We are committed to redefining how businesses engage with customers by offering secure, efficient communication channels. In sectors like consumer finance, where credibility is critical, Truecaller’s solutions empower brands like Fawry to deliver meaningful and transparent experiences that build lasting relationships.”

Truecaller’s Customer Experience Solution supports over 2,500 businesses globally, offering tools to combat fraud, enhance brand visibility, and streamline personalized communications. By adopting this technology, Fawry continues to lead innovation in Egypt’s financial services sector, ensuring every customer interaction is verified, secure, and impactful.