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HRtech startup SAmAS Gamify raises $150,000 in a Pre-Seed round

Egypt-based HRTech startup and gamified digital psychometric test provider SAmAS Gamify raises its Pre-SEED round from a US-based Venture Studio only 6 months into its inception, giving it the market validation it needs to roll out its first solution to the market. 

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The HRTech startup set to digitize and gamify the psychometric analysis part of recruitment, SAmAS Gamify has successfully raised $150K in Pre-SEED funding led by SoftEQ venture studio USA. The funding not only validates the startup’s product-market fit and supports them in rolling out their digital solutions, but the venture studio backer provides a more intimate commitment to the Egypt-based team. 

Just under 6 months ago, Moustafa El-hadidi and Amr Essam got together to begin working on SAmAS Gamify. The idea was simple: a gamified psychometric assessment that is AI-powered and backed with blockchain technology, changing how psychometric assessment is conducted. In a few weeks, they had completed their wireframe, MVP in early 2022, and launched pre-registration for companies.

With the backing of Early-Stage investors like Wa’ed and Sanabil Investments in Saudi Arabia, Flat6Labs and Falak Startups in Egypt, Y Combinator, and 500 Global across the region, Early-Stage innovations are making their way to investor mandates in MENA. Despite a 10 PP dip in Early-Stage (< $500K) deal share of total transaction in MENA, as recorded in our State of Startup Funding- 2022 Emerging Venture Markets Free Report visionary innovators and industry disruptors have taken center stage on several occasions. Startups have been focusing on enterprise software solutions that could automate and optimize multiple traditional processes. Raising platform-boosting investments between 2021 and 2022, startups like HRTech solutions providers PalmHR, Sabbar, and accounting automation solution provider VoM from KSA, team management optimization software solutions provider Arrow Labs from the UAE, and digital gig economy recruiter Kader from Jordan have stepped up to the challenge and set forth to localize and digitize the internal operations for corporates and SME's alike.  

he past months have been filled with some incredible progress for the Egypt-based HRTech startup. The team has been focused on building their product, growing the waitlist, and getting ready to ship the solution to first users. Everything with just two people – until now. Regarding launch plans, the team has announced they are on track for shipping an early version of SAmAS Gamify to the first selected users in Mid 2022, as they continue to aggregate eager users to the waitlist. 

The funding round will empower SAmAS Gamify to move more effectively in all of the areas that are key to their success. The funds will support them in their efforts to further develop the product and back their market entry move. The Egypt-based HRTech team concluded in a statement “We will continue the development of our gamified psychometric assessment. We are on a path to creating and launching a product that is a game-changer in the field of psychometric assessment and how it's used by companies & candidates. Lastly, we want to thank everyone who has supported us so far on our journey from idea to launch, funding, and beyond.”


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