Cairo Startup Brite Unveils AI-Driven HR Solution for SMEs Across MENA Region

Brite, an Egyptian SaaS startup, has launched the region’s first AI-powered HR and business management platform, aiming to redefine how SMEs across MENA manage their workforce. Designed with a “people-first” philosophy, Brite’s solution addresses the accelerating demand for digital HR tools, particularly among small and medium-sized enterprises.

The comprehensive platform streamlines key HR functions—ranging from attendance tracking and payroll to performance management and task allocation—while leveraging real-time analytics to enhance employee engagement and productivity. By transforming performance data into actionable insights, Brite helps organizations boost operational efficiency and team alignment.

“Our goal is to empower individuals because we believe empowered teams fuel business growth,” stated Mahmoud Abu Sharkh, Brite’s Managing Director. “This platform brings everything HR teams need into one intuitive system to elevate productivity and engagement.”

The launch aligns with ongoing digital transformation in the region’s HR sector. Egypt’s HR SaaS market, currently valued at $34.7 million, is forecasted to grow at a 10.6% CAGR through 2030. With around 3.6 million SMEs contributing nearly 43% to Egypt’s GDP, Brite sees this segment as a strategic growth opportunity.

“We’re not just building technology—we’re reshaping the future of work,” added CEO Suliman Alqhtani. “Brite is a catalyst for purpose-driven performance, unlocking team potential and creating a culture of progress.”

Core features of Brite’s platform include:

• Attendance & Leave Management: Real-time tracking with geolocation and biometric options
• Payroll Automation: Integrated salary, tax, and compliance management
• Task & Goal Management: Clear assignment workflows and performance monitoring
• Performance Analytics: Real-time insights to identify trends and risks
• Applicant Tracking System (ATS): End-to-end automation for recruitment processes
• Inventory & CRM Tools: Unified system for internal assets and client relationships

Looking ahead, Brite is set to expand across MENA in late 2026, aiming to become a leading force in workforce digitalization at scale.