Square: A New Way of Payment
Opportunity
In Egypt, we tend to find many places that lack the presence of a visa machine, whether they are small businesses or recently developed startups. These include small shops, kiosks and other businesses which disappoint customers on many occasions due to said absence, where people nowadays carry cards more often than they do cash.
Solution
Square is an international company which has been able to solve this modern-day problem, developing a white card reader which is connected to their Cash app, where customers can send money through the app by simply swiping their card along the reader. Having such a product in Egypt would boost a lot of businesses financially, and it truly is an opportunity for startups to be able to grow. Pragmatic, demanded and effective.
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