Robo-advisor
Opportunity
Business financial planning isn’t an easy process. For example, people go through a very time-consuming and expensive process when it comes to consulting a middle man (wealth manager) to give them proper advice on where to invest their money. Moreover, humans have a tendency to make errors when it comes to financial planning and that can greatly affect their businesses in a negative way.
Solution
Instead of a human financial advisor, people can use Robo-advisors which offer computer-generated advice making financial planning simpler, more accessible and cheaper.
Robo-advisors are digital platforms that provide automated, algorithm-driven financial planning services. They gather the needed information from an online survey which clients answer stating their financial situation and future goals, this information is later used to offer advice and/or automatically invest client assets.
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