Organic Transportation

Innovety

In: Automotive

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Opportunity

Cairo’s streets are known for being constantly traffic congested. This has a huge negative impact on the environment.

Solution

Tawseela, a bus sharing service, integrated the roofs of its buses with sustainable solutions: hydroponics mini farms. Hydroponics is the process of growing plants in water, sand or gravel and relies simply on water and sun inputs. Each bus in Tawseela not only strives to decrease traffic through bus pooling but also positively impacts the environment.