Good People and Kijamii merge into “GP&K”

Good People, the region’s leading creative production house, joined forces with the region’s leading digital agency and 2019’s Independent-Agency-of-the-Year, Kijamii, to form the largest independent (digitally driven) network in the MENA region. The newly formed network will hold the name, GP&K, and its companies will operate independently, providing their services to organizations across various sectors as well as agencies around the region.

Combining Good People’s experience in TV and Film Craft with Kijamii’s digital and social footprint, this union is set to give way to infinite possibilities in creative and production, including solutions and ideas that are empowered by the latest technology and backed by insightful consumer data, which is quickly becoming the industry’s most valuable asset.

“There is no escaping this in today’s day and age. If you want to survive you have to be digital-minded, and if you want to be digital-minded you have to join hands with technology. You need to be mining data and triggering technology with one hand, while writing scripts and drawing-up storyboards with the other,” says Good People’s cofounder Ali Ali.

“Good People and Kijami complete each other,” adds Ali. “Our digital offering was non-existent, their tv and production offering needed an upgrade. More importantly our culture of the-work-comes-first was strikingly similar, and that will continue to be our DNA at GP&K.”

Good People was founded in 2016 by Ali Ali, Maged Nassar, Pierre Mouarkech and Mido Abouyoussef.

Ahmed Coucha, Bahy Abo Elezz and Bassem Elhady founded Kijamii in 2011, with their strategic investor, Karim Bichara .The agency later joined the A15 investment portfolio in order to accelerate its growth strategies.