The Top Three Enemies of Innovation – Waiting, Waiting, Waiting

This Article was first published on: Innovation Excellence

All innovation projects take longer than expected and take more resources than expected. It’s time to change our expectations.

With regard to time and resources, innovation’s biggest enemy is waiting. There. I said it.

There are books and articles that say innovation is too complex to do quickly, but complexity isn’t the culprit. It’s true there’s a lot of uncertainty with innovation, but, uncertainty isn’t the reason it takes as long as it does. Some blame an unhealthy culture for innovation’s long time constant, but that’s not exactly right. Yes, culture matters, but it matters for a very special reason. A culture intolerant of innovation causes a special type of waiting that, once eliminated, lets innovation spool up to break-neck speeds.

Waiting? Really? Waiting is the secret?  Waiting isn’t just the secret, it’s the top three secrets.

In a backward way, our incessant focus on productivity is the root cause for long wait times and, ultimately, the snail’s pace of innovation. Here’s how it goes. Innovation takes a long time so productivity and utilization are vital. (If they’re key for manufacturing productivity they must be key to innovation productivity, right?)  Utilization of fixed assets – like prototype fabrication and low volume printed circuit board equipment – is monitored and maximized. The thinking goes – Let’s jam three more projects into the pipeline to get more out of our shared resources. The result is higher utilizations and skyrocketing queue times. It’s like company leaders don’t believe in the queuing theory. Like with global warming, the theory is backed by data and you can’t dismiss the queuing theory because it’s inconvenient.

One question: If overutilization of shared resources delays each prototype loop by two weeks (creates two weeks of incremental wait time) and you cycle through 10 prototype loops for each innovation project, how many weeks does it delay the innovation project? If you said 20 weeks you’re right, almost. It doesn’t delay just that one project; it delays all the projects that run through the shared resource by 20 weeks. Another question: How much is it worth to speed up all your innovation projects by 20 weeks?

In a second backward way, our incessant drive for productivity blinds us to the negative consequences of waiting. A prototype is created to determine the viability of a new technology, and this learning is on the project’s critical path. (When the queue time delays the prototype loop by two weeks, the entire project slips two weeks.) Instead of working to reduce the cycle time of the prototype loop and advance the critical path, our productivity bias makes us work on non-critical path tasks to fill the time. It would be better to stop work altogether and help the company feel the pain of the unnecessarily bloated queue times, but we fill the time with non-critical path work to look busy. The result is activity without progress, and blindness to the reason for the schedule slip – waiting for the over utilized shared resource.

A company culture intolerant of uncertainty causes the third and most destructive flavor of waiting. Where productivity and over utilization reduce the speed of innovation, a culture intolerant of uncertainty stops innovation before it starts. The culture radiates negative energy throughout the labs and blocks all experiments where the results are uncertain. Locking these experiments blocks the game-changing learning that comes with them, and, in that way, the culture creates infinite wait time for the learning needed for innovation. If you don’t start innovation you can never finish. And if you fix this one, you can start.

To reduce wait time, it’s important to treat manufacturing and innovation differently. With manufacturing think efficiency and machine utilization, but with innovation think effectiveness and response time. With manufacturing it’s about following an established recipe in the most productive way; with innovation, it’s about creating the new recipe. And that’s a big difference.

If you can learn to see waiting as the enemy of innovation, you can create a sustainable advantage and a sustainable company. It’s time to change expectations around waiting.

Photo Credit: Pulpolux