Valu Receives Final Approval from the Central Bank of Jordan to Launch Operations

Valu, Egypt’s leading comprehensive fintech company, announced today that it has received final approval from the Central Bank of Jordan to officially launch its services in the Kingdom under a Specialized Financing License, enabling it to offer accessible and flexible financing solutions to customers.

This approval follows the initial regulatory clearance obtained in 2025 and marks a significant milestone in Valu’s regional expansion strategy and its long-term commitment to advancing financial inclusion in Jordan.

Full Market Launch

Valu plans to commence its operations in Jordan during the first quarter of 2026, marking the start of its full-scale market launch following the completion of all regulatory and operational requirements.

As part of this strategic step, Valu announced its leadership structure for its Jordanian operations.

Eng. Mothanna Gharaibeh, former Minister of Investment of the Hashemite Kingdom of Jordan, has been appointed Chairman of valU Jordan, while Mohammad Al-Yousef has been named Chief Executive Officer of Valu Jordan.

This leadership approach reflects Valu’s focus on strong corporate governance and operational excellence, supported by experienced local leadership with deep market knowledge.

Leadership Experience

Prior to serving as Jordan’s Minister of Investment, Eng. Mothanna Gharaibeh held the positions of Minister of Communications and Information Technology and Jordan’s first Minister of Digital Economy and Entrepreneurship between 2018 and 2020. He is widely recognized for his contributions to the development of Jordan’s digital infrastructure.

In addition to his public sector service, Gharaibeh held several leadership roles in the telecommunications sector, including leading Ericsson’s operations in Jordan.

He brings over 19 years of private-sector experience across the Middle East, having worked with multinational companies serving local, regional, and international clients in technology, digital transformation, and public policy. His background provides deep expertise in economic development and investment-driven growth.

Valu’s Strategy in Jordan

Mohammad Al-Yousef brings more than 18 years of experience in leading fintech, e-commerce, technology, and telecommunications companies across the region. He will oversee valU’s local strategy, operations, and expansion, leveraging his proven track record in scaling digital businesses and building high-performing teams.

In his previous role at Arab Business Machines (ABM), Apple’s regional distributor, Al-Yousef strengthened the company’s partnerships with telecom operators in Jordan.

He also served as General Manager of Zood Super App, where he launched e-commerce services and Buy Now, Pay Later offerings, achieving monthly growth rates exceeding 10%. Additionally, he managed product and e-commerce strategies for a portfolio exceeding USD 1 billion at Samsung Electronics in Jordan.

His experience across both startups and large enterprises positions him well to drive success in competitive markets and deliver strong commercial results.

A Key Growth Market

Jordan represents a strategic growth market for Valu, driven by increasing consumer demand for flexible and user-friendly financial solutions, alongside a rapidly evolving digital payments ecosystem supported by the Central Bank of Jordan.

With final approval secured, Valu is now fully prepared to launch its platform, enabling customers to access responsible financing solutions across a wide range of sectors, including retail, electronics, healthcare, education, and other essential and lifestyle categories.

Valu’s Services

Valu’s services are designed to enhance purchasing power while promoting responsible financing, allowing customers to access goods and services without immediate financial pressure. For merchants, the platform offers seamless integration, higher conversion rates, increased transaction values, and improved customer loyalty, contributing to sustainable business growth.

Source: Press Release