Egypt Post Launches "Felousy" Digital Investment Platform at Cairo ICT 2025
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- EgyptInnovate
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Dalia El-Baz, Chairperson of Egypt Post, announced the launch of the “Felousy” application the first fully integrated digital platform in Egypt dedicated to investing in investment funds.
The platform is operated by PFI Investment Services, a company licensed by the Financial Regulatory Authority and wholly owned by Post for Investment (PFI), the investment arm of Egypt Post. "Felousy" is considered one of the largest digital investment platforms in the Middle East in terms of product diversity and the breadth of its partnerships. It is also the first platform in the Egyptian market to enable individuals to invest directly in units of more than 40 diverse investment funds via their mobile phones. These funds include gold funds, fixed income, equities, Egyptian Exchange (EGX) index funds, and sector-focused funds such as real estate and technology, providing a fully digital and user-friendly investment experience.
The announcement was made during the visit of Prime Minister Mostafa Madbouly and Dr. Amr Talaat, Minister of Communications and Information Technology, to the Egypt Post pavilion at the Cairo ICT 2025 Conference and Exhibition. During the tour, El-Baz showcased other advanced digital services, including the relaunch of the “Easy Pay” application in cooperation with e-Finance for conducting financial transactions such as bill payments, mobile top-ups, and money transfers, and the activation of the “VISA Plus” service to facilitate international remittances.
Additionally, she announced the launch of the “Post Collect” smart parcel lockers service for the first time in Egypt, which allows customers to collect their parcels around the clock using a one-time passcode. This underscores Egypt Post’s commitment to supporting the state’s plan for digital transformation and financial inclusion by providing advanced financial, postal, logistics, and governmental services that meet citizens' needs in line with international standards.
Source: Press Release
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