Foodora co-founder Julian Dames Invests in elmenus, Joins the Company's Board of Advisors

elmenus, an online food discovery & ordering platform announced that it has secured an investment from Julian Dames, foodora’s co-founder, and DeliveryHero VP.

Dames has also joined the company’s board of advisors. With extensive global experience in the food space, Dames will work closely with elmenus as it takes on Egypt’s online ordering market. 

Having recently launched online ordering, and with over one million monthly users, elmenus has built a comprehensive platform for restaurant information - with a focus on personalizing food recommendations using data it has already collected and is optimizing, using AI. 

From 2015 onwards, Julian acted as MD and global CMO and was responsible for all consumer-facing parts of the business of the foodora group. After the IPO of DeliveryHero in 2017, Julian assumed responsibility for the foodpanda markets leading a major rebrand and product migration of the markets to the foodora platform. From 2018 onwards Julian acted as VP International Marketing for DeliveryHero SE, looking after the APAC region before he decided to leave DH beginning of 2019 to pursue new opportunities. foodora was acquired by DeliveryHero in 2015.

‘I was convinced by the passionate elmenus team and its founder, Amir,’ says Dames. ‘The guys from elmenus have big plans for the future and I am really looking forward to working with them and sharing my experience.’

‘The mainly phone-based market is just on the verge of going online. As a native Egyptian player with well-established positioning as the consumer’s go-to platform, and with strong ties in the restaurant sector, elmenus will be able to focus on features that are relevant for the Egyptian user which may prove advantageous against the global competitors.’

In 2017, the Cairo-based elmenus raised $1.5m in Series A funding from Algebra Ventures, Egypt’s leading VC fund, to take on the underserved online ordering market in Egypt with very rapid success.

‘As elmenus scales rapidly, Julian’s uniquely valuable experience and insights will help accelerate our growth and sharpen our focus as we grow,’ says Amir Allam, elmenus’ CEO.

In 2017, the Cairo-based elmenus raised $1.5m in Series A funding from Algebra Ventures, Egypt’s leading VC fund, to take on the underserved online ordering market in Egypt with very rapid success.

Photo credit: elmenus