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Market Research ToolKit

Market Research ToolKit

This kit will help you assess your situation in the market and identify your strengths and weaknesses  


Competitive Intelligence: Four Corner’s Analysis

The four corners analysis is a tool designed by Michael Porter that helps in determining an organization’s future strategy. Further, this tool is divided into four corners which are Drivers, Assumptions, Capabilities, and Strategy. Those four corners are categorized into two main categories which are Motivation and Actions. 

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