Market Research ToolKit
This kit will help you assess your situation in the market and identify your strengths and weaknesses
Tools
Competitive Intelligence: Four Corner’s Analysis
The four corners analysis is a tool designed by Michael Porter that helps in determining an organization’s future strategy. Further, this tool is divided into four corners which are Drivers, Assumptions, Capabilities, and Strategy. Those four corners are categorized into two main categories which are Motivation and Actions.
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