Neuroeconomics: The Next Frontiers for Economic Decision Making

This paper gives an insight about how Neuroeconomics could play a role in human decision making. Introduction Neoclassical economics started with as few as one and as many as four simple assumptions which fully describes a new theory the neoclassicists developed as a framework for thinking about and predicting choice. This theory was challenged by behavioral economists who falsified one or more of the expected choices fundamental to the theory. To view the full paper, click here.