Platformance, a leading growth-focused technology platform, has announced the official launch of its new office in Cairo

Platformance, a leading growth-focused technology platform, has announced the official launch of its new office in Cairo, marking a significant step in expanding its footprint across the MENA region.

The new Cairo office is strategically positioned to strengthen the company’s engagement with digital-first businesses operating in high-growth sectors. It will act as a regional hub, enhancing Platformance’s ability to provide localized insights, more agile service delivery, and greater proximity to clients, partners, and top-tier talent.

Hamza Madi, General Manager for Emerging Markets, will lead the new operations, overseeing the company’s presence in Egypt, Kuwait, and Qatar.

Commenting on the expansion, Platformance Founder and CEO Waseem Afzal stated: “Egypt’s digital economy is rapidly evolving, with a growing number of businesses leveraging digital channels for scalable growth. Establishing a presence in Cairo enables us to directly support this transformation, foster deeper partnerships with regional brands, and contribute meaningfully to the advancement of the digital advertising sector.”

Madi added, “Egypt is a vital market for Platformance, and Cairo is quickly emerging as a hub for digital talent. Our growing team here reflects that momentum, and we’re proud to be delivering impact not only within Egypt, but across the region and beyond.”