A15 Doubles Down on Intouch.com Investment to Redefine Retail Experiences for MENA Shoppers

Source: Press release

A15, The leading tech investor, has capitalized on its investment in Ireland-based retail personalization platform Intouch by doubling down on its initial investment into the AI-driven company. This comes after A15 had previously invested in Intouch in addition to providing in-kind services.

Intouch allows brick-and-mortar stores to collect in-store data about its customers using artificial intelligence (AI) to optimize customer interactions and operations. The tool helps retailers with physical stores personalize the shopping experience and better connect their customers to appropriate products.

“The investment from A15 will strengthen our deep ties with the region and our commitment to serving the region with state-of-the-art technology to push the retail experiences for shoppers to the next level,” CEO of Intouch Sameh Abdalla says. “The Middle East is vitally important to us with several pilots for the largest players in the region going live within the last year.”

In the Middle East specifically, the compound annual growth rate (CAGR) of the grocery market registered +11%, while globally the percentage stands at -2%, based on McKinsey statistics. According to professional services company Accenture, 75% of consumers prefer to buy products from retailers that personalize their offering.

However, retail CEOs struggle with finding the right talent to bring AI and data-driven solutions to its customers. Hence, Intouch - with the support of A15 - is dedicated to building solutions that leverage best practices from abroad that work for the Middle Eastern market in particular.

According to A15, Egypt’s retail food sector is estimated to be $24.7 billion as of 2018; the market is expected to grow by 15%-20% by 2023.

“By that time, incomes will recover and purchasing power will increase after the government’s economic reform program, which was implemented in 2016. In so, the Egyptian retail foods sector is a ripe space for Intouch’s technology as modern retail food outlets collectively operate 1,500 outlets, representing 20% of the total sector sales,” CEO of A15 Fadi Antaki explains.

He adds that A15’s regional offices and networks will pose as a launchpad for Intouch in MENA to boost its traction and client base in key markets as the United Arab Emirates (UAE), Saudi Arabia and Egypt.

Intouch deploys an in-store personalization platform that automatically understands and responds to hyper-local individual contexts. In Layman's terms, grocery, convenience and petrol retailers spend a lot of money to print promotional materials. However, 91% of in-store promotion spend never reaches its target audience, according to Bain and Company. This happens because the promotion channels pre-determine content regardless of context, such as the weather outside, the customers’ demographics or nearby social events, making the promotional content distant and out-of-touch with timely customer needs.

Intouch's technology is used by tier-one retailers like Circle K, integrated with the world leader in self-scanning software providers like Re-vision, and co-sold by software giant Microsoft. The company is headquartered in Dublin, Ireland, with offices in El Gouna, Egypt, and Toronto, Canada.

About Intouch:

Intouch has developed an AI-driven personalization platform for grocery, convenience and petrol retailers to recommend products in real-time in physical retail stores. The award-winning platform enables retailers to influence shoppers buying decisions through automated recommendations that increase sales and drive loyalty. Intouch's technology is used by tier-one retailers like Circle K, integrated with the world leader in self-scanning software providers like Re-vision, and co-sold by software giant Microsoft. It prides itself on developing market-leading IP that turns physical stores into data-driven knowledge hubs. The company is headquartered in Dublin, Ireland, with offices in El Gouna, Egypt, and Toronto, Canada. To learn more visit www.intouch.com

About A15:

A15 is an entrepreneurial company that creates and invests in digital products and technology brands; aspires to empower the human race to overcome its limits and expand its capabilities. It generates a year-on-year growth of 30% and annual revenue of US$158 million through its 17 portfolio companies operating in 16 countries in MENA and more than 1,000 employees. There are 9 leading growth companies’ part of its portfolio in the region including Connect ads, the number 1 digital agency in the Middle East. There are also 8 innovative ventures such as PayMob, the rising Fintech Start-up for payment acceptance. A15 is the first investor in the Middle East and Africa which created a Dragon from one of its investments which is TPay exit to Helios Investment partners in 2018. The MENA’s First Dragon exit is the second major exit for A15 in three years after the sale of Otlob, one of the leading regional online food delivery businesses, to Rocket Internet.  As a leading tech investor, A15 is focusing on creating and investing in disruptive tech and tech-enabled companies in verticals like Fintech, E-Commerce, SaaS and Adtech. To learn more visit www.A15.com