BASF Agricultural Solutions launches a strategic partnership with Nunhems to develop the vegetable seeds sector in Egypt.

This announcement marks a pivotal moment in the company's regional expansion journey, aiming to support Egyptian farmers by providing innovative and comprehensive solutions specifically tailored to meet local agricultural needs.

The new operational model is based on an integrated local strategy to deliver high-performance vegetable varieties, which will contribute to increasing productivity, enhancing crop quality, and boosting sustainability. "Nunhems" leverages over 100 years of breeding expertise and manages 46 global research and development centers.This new direction is expected to support national efforts to increase agricultural exports by 20% by 2025, as well as contribute to creating local job opportunities and promoting sustainable farming practices.

In this context, Silvia Cifre, Vice President of Global Marketing & Sales at "BASF | Nunhems," stated that the Egyptian market is one of the most promising markets for high-value vegetable production. She explained that the company has a portfolio of over 1,200 commercial varieties covering 20 crops, and introduces approximately 80 new varieties annually. She added that their presence in Egypt represents a significant step towards "bringing innovation closer to the farm and helping farmers produce highly sought-after vegetables."

For his part, Eng. Youssef Babouih, Regional Manager for BASF in Egypt and the Middle East, noted that the company strives to provide integrated agricultural solutions designed to meet the evolving needs of farmers. He added that the company invests between 20% and 25% of its resources annually in innovation, with 31% of its workforce dedicated to research and development. This reflects their commitment to achieving sustainable impact, in line with Egypt's sustainable agricultural development strategy.

Finally, Amr Abouzeid, Sales Manager in Egypt, emphasized the importance of the new distribution model, expressing the company's eagerness to strengthen local distribution through their reliable partner network, ensuring the efficient and easy provision of high-quality seeds to farmers across the Republic.