SIDEUP Launches "Marhba" E-Commerce Platform for Local Brands

SIDEUP, the leading platform for logistics services and smart e-commerce solutions in the Middle East, has announced the launch of its new brand, "Marhba." This e-commerce platform aims to bring together a selection of the most renowned and leading brands in an integrated, modern digital shopping experience.

Local Products

The launch of "Marhba" marks a new strategic step for SIDEUP to strengthen the presence of local products made by Egyptian hands. By facilitating the buying and selling process through an electronic platform that offers smart solutions connecting consumers with trusted brands, "Marhba" showcases outstanding products that combine quality, design, and value, while adhering to modern e-commerce standards.

The platform will begin operations in the Egyptian market, with future plans to expand into other markets.

The Power of Local Industry

Waleed Rashed, CEO of SIDEUP, stated: "The launch of 'Marhba' reflects our deep belief in the power of local industry and the ability of Egyptian brands to compete. Our goal is to create a space that brings together the best of what is made in Egypt and presents it to consumers in a distinctive shopping experience, supported by SIDEUP's expertise in e-commerce and logistics services."

Supporting Egyptian Manufacturers

Rashed added, "The 'Marhba' platform focuses on supporting Egyptian manufacturers and entrepreneurs by providing a robust sales channel that enables them to reach wider customer segments and build brands capable of competing locally and regionally. This forms part of the integrated operations and services ecosystem offered by SIDEUP, leveraging the strong infrastructure we have developed over more than seven years of operation in the Egyptian market. This includes shipping solutions, electronic payments, order management, and cash-on-delivery options, ensuring a comprehensive experience for both sellers and buyers."

Categories

Rashed further clarified that "the 'Marhba' e-commerce platform offers a diverse range of products across various categories, including fashion, accessories, clothing, home products, and more, with a particular focus on selecting brands that represent the Egyptian identity with a modern spirit and high quality."

Source: Press Release