Knowledge retention and effective communication

This is the first article in a series for companies looking to implement effective and positive communication and enhance employee training on sales and meeting scenarios.

You know that situation when you’ve put a lot of effort into training sales representatives or new trainees, but shortly after, you notice that they tend to forget what you told them—what you say doesn’t always stick in their minds as you expect. Newly trained employees may already face many tests in all directions of work, and suddenly things start going the wrong way and might return to square one.

There is a solution for this, but first, let’s take a look at the importance of workshops and training programs.

What you gain from organized communication training

I don’t need to remind you what you can gain by improving communication among employees, because that was on your mind when you started this workshop in the first place: giving new employees a shared knowledge base.

Instead, I will summarize two good points that show why you are on the right track:

1. When employees work based on specific standards, helping each individual by giving good advice becomes much easier, and they better understand what you were telling them after discussing certain parts of the work that can be improved. Having a shared knowledge base among company members is simply essential.

2. When all your employees know the same standards, it is much easier to correct mistakes in meetings, and employees can understand what you were referring to—because you all know the same things. Also, you don’t waste time having to train each member of the group in different ways.

So, if we agree on that, why do people tend to forget these things weeks after training?

The answer to this question will come in the next article.

This article was originally published on Pitcherific.

Translated by Omnia Mahmoud.