Ahmed Tolba is currently Associate Provost for Strategic Enrollment Management, and Associate Professor of Marketing at The American University in Cairo (AUC). He was awarded his Ph.D. from George Washington University (GWU) in 2006; his MBA & B.Sc. from AUC in 1997 & 2001 respectively. His research focuses on Brand Equity, Innovation Marketing, Online Marketing, Nation Branding, Social Marketing and Entrepreneurship. He published in leading academic journals and conferences. He also co-authored the leading textbook “Principles of Marketing: Arab World Edition” with marketing gurus Philip Kotler and Gary Armstrong. His teaching experience includes 10 different courses in marketing and business strategy. He received AUC’s Teaching Excellence Award (June 2010) and the School of Business Teaching Award (May 2009). His professional experience includes four years at Procter & Gamble Egypt along with 10 years of business consultancy and executive education for prominent companies and leaders in Egypt and Middle East.

Ahmed Tolba is currently Associate Provost for Strategic Enrollment Management, and Associate Professor of Marketing at The American University in Cairo (AUC). He was awarded his Ph.D. from George Washington University (GWU) in 2006; his MBA & B.Sc. from AUC in 1997 & 2001 respectively. His research focuses on Brand Equity, Innovation Marketing, Online Marketing, Nation Branding, Social Marketing and Entrepreneurship. He published in leading academic journals and conferences. He also co-authored the leading textbook “Principles of Marketing: Arab World Edition” with marketing gurus Philip Kotler and Gary Armstrong. His teaching experience includes 10 different courses in marketing and business strategy. He received AUC’s Teaching Excellence Award (June 2010) and the School of Business Teaching Award (May 2009). His professional experience includes four years at Procter & Gamble Egypt along with 10 years of business consultancy and executive education for prominent companies and leaders in Egypt and Middle East.

Marketing Research, Marketing Strategy/Business Modeling, Brand Management, International Marketing