SusHi Tech Tokyo 2026

ITIDA, in partnership with the Japan International Cooperation Agency (JICA) through its flagship startup support program Project NINJA (Next Innovation with Japan), is pleased to announce the Call for Applications for Egyptian startups to join the official Egypt Delegation to SusHi Tech Tokyo 2026, one of Asia's leading global innovation platforms.

This mission aims to showcase Egypt's most innovative technology startups, unlock collaboration opportunities with Japanese corporates, and support global expansion through curated business matching and investment-focused engagements.

Eligibility Criteria:

- Legally Registered Egyptian Startup

Registered in Egypt, preferably Series A and above with established product-market fit

- Strong Traction & Validation

Revenue, paying customers, active pilots, or strong user growth

- Relevance to Japanese Market

Operating in sectors aligned with Japanese corporate interest

- English Communication

Founders or CXO-level leaders able to communicate effectively in English

Target Sectors:

AI / DeepTech / Robotics

Mobility / EV / Battery / Manufacturing Tech / Electronics

Smart City / IoT / CleanTech / Energy

Commerce & Marketplace Platforms (B2C, B2B etc)

FinTech / InsurTech

HealthTech / Diagnostics / Pharmacy

AgriTech / FoodTech / Supply Chain / Cold Chain

Selection Criteria:

- Team & Communication

Ability to represent the startup effectively in international settings.

- Product & Traction

Market validation and evidence of adoption.

-Market Fit for Japan

Alignment with Japanese industry needs.

- Growth & Investment Readiness

Scalability and attractiveness to investors.

- Strategic Fit & Collaboration

Potential for partnerships and contribution to Egypt–Japan innovation ties.

Seize the opportunity now from here

Objectives:

- Building bridges between Egyptian innovation and Japanese industry leadership

- Promote Egypt's innovation ecosystem globally.

- Facilitate investment opportunities with Japanese VCs and CVCs.

- Enable strategic collaborations and PoCs with leading Japanese corporates.

- Strengthen long-term Egypt–Japan innovation partnerships.

- Support expansion into Asian and African markets.