Sherif Makhlouf, the Innovety business partner leading our e-commerce and digital marketing arm, has extensive experience in strategy consulting, digital management, online marketing, business modeling as well as organizational management and financial analysis. He has lead the start-up and operations of a number of successful e-Commerce and digital market leaders including www.Jumia.com, www.Afar.com and www.enigmashopping.com.

Sherif’s earlier professional experience involves working with top multinational consulting firm CRA International, with British Petroleum and Hyundai Construction in the United States, Europe and the MENA region. Sherif holds a Master’s degree in Management from Cornell University.