Paul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities. Find him @paul4innovating - See more at: http://www.innovationexcellence.com/blog/2015/04/20/innovation-activity-balance-is-poised-for-change/#sthash.1PMnsgFp.dpuf