Mohamed Abou El-Naga Invests in FitXpert, a SaaS Solutions Provider for the Training and Nutrition

Foras Investment, owned by entrepreneur Mohamed Abou El-Naga Nagaty, has announced the completion of a strategic seven-figure investment in FitXpert, founded by Salah Selim and Mostafa Mahmoud. FitXpert is one of the fastest-growing and most impactful SaaS companies serving the training and nutrition sector across the Arab world.

The investment comes as part of the 0107 Invest initiative and reflects FitXpert’s entry into a new growth phase, underscoring a clear market shift toward scalable players with robust technological infrastructure.

Supporting the Vision

The investment aims to support and accelerate FitXpert’s vision of building a powerful operational and technological ecosystem serving fitness trainers, nutrition centers, and clinics.

Through an integrated system, FitXpert transforms the customer experience from fragmented, manual processes into a professional, structured, and scalable digital journey. The platform covers client management, program design, follow-ups, and a seamless digital experience that enhances service quality and delivers measurable results.

A Vote of Confidence

Commenting on the investment, Salah Selim, Founder of FitXpert, said: “Having a company like Foras and the vision of Mr. Mohamed Abou El-Naga Nagaty onboard is not just funding; it is a strong vote of confidence in what we are building. It sends a clear message that FitXpert is moving beyond being just a product—we are building a new industry standard.”

A Strategic Partnership

Mostafa Mahmoud, Co-Founder of FitXpert, added: “This investment represents a true strategic partnership, bringing expertise, network access, and faster decision-making. Our next phase focuses on expanding the product, strengthening institutional partnerships, and accelerating regional expansion.”

Sports Technology with Regional Ambitions

Mohamed Abou El-Naga Nagaty commented: “I was looking to invest in a sports technology company, and when we launched the 0107 Invest initiative, I was also keen on investing in an entrepreneur from Mansoura, aligning with my hometown. I was truly impressed by FitXpert’s performance and by Salah Selim, Mostafa Mahmoud, and their team.“

He added “After meeting them, I realized this investment brings together all my aspirations, a sports technology company from Dakahlia with strong potential. We look forward to expanding together into the Gulf region.”

Growth

Over the past years, FitXpert has proven itself as a strong market player through consistent growth and close engagement with real market needs, positioning this partnership as a launchpad for a broader expansion and accelerated development phase in 2026.

Source: Press Release