“Glamera,” a Saudi Company Founded by Two Egyptians, Acquires Kuwait’s Bookr Group

Glamera Holding, a Middle East–based lifestyle technology platform, has signed a memorandum of understanding to acquire Bookr Group, a multi-market operator active across Kuwait, Bahrain, and Saudi Arabia, as part of its regional expansion strategy.

Beauty and Wellness

Founded in 2022 by an Egyptian Mohamed Hassan Hijazi and Omar Fathy, Glamera operates a technology platform serving the beauty and wellness sector. The company has processed transactions exceeding SAR 4 billion to date and supports more than 4,500 service providers across the region.

Bookr Group operates a service-provider management platform and a consumer booking application with over 300,000 users, offering scheduling, operational, and booking solutions across multiple GCC markets.

Expansion

The acquisition is aimed at strengthening Glamera’s footprint across the Gulf, particularly within the fast-growing beauty and wellness segment, while advancing its ambition to build a unified, AI-powered ecosystem for service providers and end users.

Following the transaction, Glamera plans to integrate Bookr’s operational and market presence into its broader platform, enhancing efficiency, accelerating market penetration, and consolidating its position as a regional category leader.

Turning Point

Mohamed Hassan Hijazi, Co-Founder and CEO of Glamera Holding, said the acquisition marks a turning point for the company as it transitions from a high-growth startup into a mature regional platform. He added that the move lays the groundwork for Glamera’s next phase of growth and supports its roadmap toward a future stock market listing.

AI Capabilities

Hijazi noted that the integration will immediately expand Glamera’s regional reach and market share, while enabling the rollout of advanced AI capabilities tailored to the beauty and wellness sector, designed to improve user experience and optimise business operations.

New Chapter

Eng. Zaina Al-Bader, CEO of Bookr Group, said the acquisition reflects the strength of Bookr’s platform and opens a new chapter of accelerated growth. She highlighted the strategic alignment between both companies and the expected synergies in expansion, product integration, and sales activation.

Digital Payments

Upon completion, the combined platform is expected to serve millions of users across the Middle East through an integrated ecosystem covering booking and scheduling, digital payments and POS, salon and clinic management, AI-driven analytics, supply-chain integrations, and sector partnerships.

The acquisition is expected to enhance scalability, expand market share, and create additional value for investors and partners, reinforcing Glamera’s position in the regional beauty and lifestyle technology landscape.

Source: Press Release