Flextock Raises USD 12.6M to Scale E-Commerce Merchant Growth Platform

Flextock raised USD 12.6 million in a Series A funding round. The round was led by TLcom Capital, with participation from Conjunction Capital, and Capria Ventures. It also saw participation Access Bridge Ventures, Foundation Ventures, BY Venture Partners, JIMCO, Alter Global, MSA Capital, and other investors.

E-commerce Logistics Startup

Founded in 2021 by Mohamed Mossaad and Enas Siam, Flextock is an e-commerce logistics startup. It provides end-to-end fulfillment, delivery aggregation, cross-border enablement, sales-channel access, and embedded financing.

This is all powered by a technology layer designed to make commerce operations simpler, faster, and more scalable. Furthermore, it operates across Egypt and Saudi Arabia, two key regional markets.

Integrated Platform

Looking ahead, with the funding, it aims to deepen its integrated platform. It also seeks to expand its operational infrastructure across Egypt and Saudi Arabia. With this, it seeks to enable merchants to grow sales, expand cross-border, and manage fulfillment, delivery, and financing through a single system.

Additionally, it plans to deepen investment in its end-to-end product suite. This spans fulfillment, delivery, cross-border trade, sales channel enablement, and merchant financing. Simultaneously, also seeks to expand its operational capacity and accelerate merchant acquisition across its core markets.

Growth

“Merchants don’t need more disconnected tools, they need an operating system built for growth. By bringing fulfillment, shipping, and cross-border expansion, and cash flow management into one unified platform, we remove the operational friction that slows merchants down,” said Mohamed Mossaad, Co-Founder and CEO of Flextock.

E-Commerce Merchants

Flextock set out to tackle the fragmentation facing e-commerce merchants in emerging markets. Oftentimes, in these markets there is a disconnect between logistics, trade, sales channels, and access to capital. Its platform brings these components together into one operating system, allowing merchants to scale efficiently without heavy fixed costs.

Structural Problem

“For millions of SMEs across Africa and MENA, unreliable fulfillment and limited access to working capital have kept e-commerce out of reach. By making logistics and cross-border selling predictable and scalable, Flextock solves a structural problem, enabling existing merchants to grow while creating conditions for new businesses to take their first step into e-commerce,” said Mobola Da-Silva, Venture Partner at Capria Ventures.

Source: Press Release