HoloCode: The Most Advanced Alternative to Traditional Barcodes

Traditional codes are no longer keeping pace with the needs of the modern market. So، Egyptian engineer Mahmoud El-Koumi, CEO of Roboto, worked on developing a technology that combines security, visual appeal, and ease of use.

El-Koumi arrived at HoloCode technology, which was officially registered as a patent last year. It is an innovative technology that changes our concept of how we interact with products, as it represents the most advanced alternative to QR codes and traditional barcodes.

This technology is based on an interactive hologram that appears above the product in a three-dimensional form, providing a completely different user experience.

HoloCode technology is dynamic and changes over time, making it difficult to counterfeit.

It is also highly visually appealing, and data can be easily read via mobile phones or smart devices. The innovation provides rich product information such as production date, ingredients, and usage instructions, in addition to displaying explanatory videos.