EventElectronics Design / Consumer Electronics
Lecture on Marketing and Its Relationship with Furniture Designers
- Date and Time
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Key Discussion Points
The lecture will cover several key topics, including:
- The importance of marketing for furniture designers
- Marketing as a key partner in the design process
- Designing products that customers want to buy
- Understanding the market and customers and achieving product–market fit
- Practical tips for designers
The lecture will feature Eng. Amr Aransa, Founder of Designdustry, Board Member of the Egyptian Furniture Export Council, and a member of the boards of several design faculties at different universities. He will share his practical experience in linking design with market needs and export requirements.
The session will be moderated by Mr. Ahmed Abu Abeia, International Relations Officer, Education and Training Skills Development Expert, and Lecturer at the Information Technology Institute.
About Event
The Information Technology Institute (ITI), affiliated with the Ministry of Communications and Information Technology, is organizing a lecture titled “Marketing and Its Relationship with Furniture Designers – Marketing for Furniture Designers.”
The lecture comes as part of the Institute’s efforts to raise designers’ awareness of the importance of marketing as a core element of the design process, rather than merely a post-production stage.
It highlights key concepts such as market segmentation, identifying the target group, and understanding customer needs before starting the design process, to ensure delivering products that meet market demands and increase purchase potential.
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