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Lecture on How to Turn Ideas into Products That Deliver Real Impact
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Key Discussion Points
The lecture will address the key challenges facing modern product teams, particularly in an era where thousands of new ideas emerge daily across applications, digital platforms, and technology services. Practical experience shows that a significant percentage of these ideas fail, not due to weak technical execution, but because they lack alignment with real user needs or a clear decision-making methodology before entering the development phase.
The session will explore how ideas evolve from initial concepts or hypotheses into scalable, executable products. It will highlight essential practices such as user needs analysis, hypothesis testing, and data-driven decision-making, skills that have become fundamental in today’s digital business environment.
The lecture will feature Cathy Simpson, CEO of Cor Agile Consulting, who brings extensive experience in training teams on Agile and Scrum methodologies and helping organizations manage complexity and accelerate product development. Simpson works with technology teams and business leaders worldwide to support effective strategic decision-making in dynamic and rapidly changing environments.
About Event
The Information Technology Institute (ITI) is organizing a specialized lecture titled “How to Turn Ideas into Products That Deliver Real Impact.”
This lecture comes as part of the institute’s ongoing efforts to strengthen digital product development skills among developers, entrepreneurs, and product managers, amid the rapid transformations reshaping the digital economy. Today, the primary challenge is no longer generating ideas, but identifying which ideas can evolve into successful products that deliver genuine value to users.
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