EventArtificial Intelligence & Machine Learning
AI-Powered Marketing
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Key Discussion Points
The discussion will explore the impact of artificial intelligence on marketing strategy development, enabling deeper personalization, and redefining the relationship between businesses and their customers. It will also examine the opportunities and challenges organizations face as they increasingly rely on intelligent technologies to support marketing decision-making.
The session will be chaired by Dr. Maha Mourad, Professor of Marketing at the Heikal Department of Management and Associate Dean for Undergraduate Studies and Administration at the Onsi Sawiris School of Business. Dr. Ahmed Tolba, Professor of Marketing and Chair of the Heikal Department of Management, will serve as Co-Chair.
The roundtable will feature several international speakers, including Benjamin Stevenin, Managing Director of A2BC2 in France; Sarah Toms, Chief Innovation Officer at IMD in Switzerland; Raul Villamarin Rodriguez, Vice President of Woxsen University in India; and Josep Franch, Associate Professor in the Department of Marketing at ESADE in Spain.
The session will be streamed online, offering professionals, researchers, and marketing and AI enthusiasts the opportunity to follow the discussion and gain insights into the trends shaping the future of marketing globally.
About Event
The Onsi Sawiris School of Business at The American University in Cairo will host a specialized roundtable discussion titled “AI-Powered Marketing” as part of the 7th AUC Business Forum.
The session comes at a time when the marketing sector is undergoing a fundamental transformation driven by artificial intelligence technologies, which have given rise to the concept of the “algorithmic consumer.” Today, consumers’ needs, preferences, and even future behaviors can be predicted in real time through advanced data analysis. This shift is reshaping marketing strategies, redefining competition, and fundamentally changing the nature of consumer choice.
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