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Mind-reading Menu

5 months 4 weeks ago
Mind-reading Menu

Opportunity

We have all been in a situation where we are hungry but don’t know what to eat or we can’t decide because we want more than one thing.

 

Solution

Pizza Hut UK unveiled a menu that figures out what you want to order before you even know yourself. It does this by tracking your retina as you peruse a tablet showing pictures of different toppings; it then uses this data to choose what your eyes lingered on most. In tests, 98% of users were happy with the pizza picked for them.

 

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