01: Dimensioning Instrument

Opportunity

Sometimes you would like to measure the length of a contour of a complex shape or a curvy line but it’s hard to measure it using the traditional meter.

Solution

Dimensioning Instrument (01 Pen) is an innovation for the traditional meter, it’s the world’s first dimensioning instrument. It can dimension any object with a seamless one-hand roll, straight, curved or contoured. 01 rolls to capture dimensions of any object, then logs, converts and shares through the smartphone. It’s carved in aluminum, and contained within a pen, pencil or stylus, 01 is both a serious writing instrument and a to-go dimensioning instrument. The product is available for purchase now.

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